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1. Spam Costs Businesses $13 Billion  
http://www.cnn.com/2003/TECH/biztech/01/03/
spam.costs.ap/index.htm
 
   
2. Cost of Junk Mail to Exceed $10 Billion for American Corporations in 2003  
http://www.construction.com/technologyother/
2003/01/06/iw/0000-2009-KEYWORD.Missing.asp
 
   
3. Spam will cost U.S. organizations over $10 Billion in 2003  
http://www.ferris.com/url/spam.html  
     

 




 
-"In an effort to manage advertising dollars, many businesses are using e-mail marketing campaigns instead of traditional direct mailings, according to GartnerG2, a research service from Gartner, Inc. GartnerG2 analysts said e-mail marketing has become a more cost-effective way to acquire and retain customers."
 
-"GartnerG2 research shows e-mail advertising revenue is projected to reach $1.26 billion in 2002, up from $948 million in 2001. By 2005, e-mail advertising revenue is forecast to total $1.5 billion."

-Source: "Gartner G2 Says E-Mail Marketing Campaigns Threaten Traditional Direct Mail Promotions, " March 19, 2002

 




   
   
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